Using proven digital marketing amongst other techniques, we can help you attract and retain restaurant customers, grow your online audience and increase your overall revenue.
Delicious food, trendy cocktails and restaurant interiors are some of the most popular posts on social media. In some cases, your customers are doing the work for you, tagging your restaurant and raving about their meal. So how do you maximise your marketing including publicity and social reach?
That’s where we can help.
Here at Marketing Agency Nottingham, we have experience in marketing restaurants and using your available marketing budget to create a marketing strategy that will deliver the fastest return on investment. Unlike many restaurant marketing agencies, we’re not sole advocates of just digital marketing and will establish the most effective marketing mediums for your restaurant based on your location, restaurant concept and target clientele.
Your restaurant may provide excellent cuisine, amazing interiors and great service, but these alone are not enough to guarantee success. To run a profitable restaurant, you cannot afford to merely rely on word of mouth. You need a multi-channel restaurant marketing strategy that not only works hard to reach out to prospective diners but also which works smart to keep them coming back and telling others about your restaurant!
Call for a Free Discussion and Quote
If you are interested in finding out more about how your restaurant or restaurant chain can benefit from our marketing services and advice, then please feel free to email us at info@marketinglawyers.co.uk or call us on 0115 8700443.
Digital Marketing
No matter what business you’re in, you can always benefit from expert digital marketing. It doesn’t matter what size the company is either because the world of digital marketing is ever evolving and we adapt and evolve with it. Our quality of written content and real life, in depth knowledge of the sector will help drive the results you need.
Why do you need Digital Marketing expertise? You can get immediate results. It levels the playing field for businesses of all sizes and helps develop innovative start-ups. You can identify and set targets more efficiently as well as increase and personalise your reach.
Firstly you need to get the basics right with your website then you can move on to the main digital marketing strategies which are Pay Per Click (PPC) and Search Engine Optimisation (SEO).
Website Design
Websites are a vital advertising and marketing tool for all businesses. Being online offers your company infinite possibilities and your website is at the heart of it all.
We create functional eye-catching websites that are properly optimised for speed and mobile devices. We understand that budgets vary from company to company, so we offer bespoke website design packages tailored to your specific need.
We use Google Analytics to ensure that our goals are specific, measurable, attainable and relevant.
Web Page Design websites give your business a professional online presence. We don’t just offer Website Design but the full package; we can source your domain name, provide UK hosting, professional emails and logo design.
Our graphic designers love producing websites that are not only creative but that offer usable solutions. By developing an in-depth understanding of who your audience are, our designers can build a user interface that will engage visitors and enable them to connect with your brand which in turn will bring you more customers.
Search Engine Optimisation (SEO)
So you’ve a marvellous website. But you’re not seeing an uplift in traffic. Why?
Because you need to continually optimise your website in line with Google’s ever changing algorithm. Using proven search engine optimisation techniques, we will make your website unmissable!
Other companies might help you get found in search. We make you unmissable!
SEO is the practice of increasing the quantity and quality of traffic to your website by getting a high ranking in search engine results.
In other words, we ensure your website can be found through words and phrases that are relevant to your business.
Google are continually changing the goal posts when it comes to their ranking algorithm so it’s important for you to work with a company who have the knowledge and tools to maximise your exposure online.
Local SEO is another vital service we provide in order to manage your restaurant business by creating listings on Google maps, Bing maps, and other Geodata providers. We combine this with optimised, gespecific content that means your prospects hit the right landing pages.
Social Media Marketing
Social Media is a powerful medium for businesses to connect with existing customers and to reach out to new markets.
Your business doesn’t have to appear on every social media channel, some will be appropriate for your business but others will not, we understand which ones will work.
We can save you time and money by helping you select, style and perfect your social media strategy for both paid and non paid campaigns. It’s all about clarity and consistency, along with great infographic visials.
The benefits of our Social Media Management:
- Allows you to concentrate on what you do best and save time and money.
- Curated content allows customers to interact.
- Daily posts mean you’ll be seen more.
- Increase customer following with specific messages sent to targeted key connections
- It connects you with and engages your customers
- It keeps you competitive
- It legitimises your business and provides authority
- It raises brand awareness
- Respond and convert dissatisfied customers
Committing time every day to social media is extremely difficult when you are trying to grow your business. It makes sense and creates efficiency to outsource to us, where we will post quality content on your specific social media accounts as often as you want. Many business owners find it very hard work to keep a consistent schedule of posts or simply have no idea what to post – With us you will never have to worry about finding content to share again!
Branding
A Brand is not just a company name and logo. A brand should bring your business to life and create an emotional connection with your audience. It should have a clear and concise message which becomes synonymous with your restaurant.
We can work with you to help get under the skin of your business and find out what’s in your company’s DNA. We give you the tools and advise on a clear set of guidelines with do’s and don’ts of using the logo, colour references, tone of voice, photography styles and much more.
Round the Clock Booking system
It is now common practice for diners to be able to make a table booking request via a restaurant website and if yours does not allow that, you are missing out.
Customers do not always have time to phone in with their reservation details. Offering a user-friendly restaurant booking system to capture all necessary information on your restaurant website streamlines the booking process for both the customer and the restaurant.
Video Marketing
Engaging customers with enticing videos of dishes from your menu, via social networking channels like Twitter, Facebook, Pinterest, LinkedIn and Google+, allow you to increase brand awareness and referrals.
Providing branded videos for customers to share across social media with their friends and family is a very cost-effective way of using non-invasive marketing for your restaurant.
Videos can promote special offers or competitions, with motion Info-graphics or via ‘call-to-action’ buttons.
Promotional videos can feature a chef preparing a signature dish or a barman showing off their mixology skills, giving the business ‘rich media’ marketing assets.
Interviews with chefs, business owners, key staff or special guests can make excellent viewing material to further expose a brand.
We can produce bespoke, quality marketing videos and with our with comprehensive analytics we can measure social sharing success of every video promotion.
Be an Eco-conscious Business
As Earth’s climate change crisis at the front of everyone’s mind, we are becoming more and more conscious of a need to reduce our carbon footprint. As a hospitality business there are many practices you can adopt which will help you be more eco-friendly, whilst attracting more customers who are environmentally conscious.
Make sure the customers know you are actively working to reduce your carbon footprint by implementing eco-friendly practices like buying local and seasonal along with keeping up with fast moving trends for vegan and vegetarian menu options.
Help your Local community
Building trust and relationships within your community is an important part of any new business that hopes to be successful. We’ve all experienced the disappointment that comes when a new restaurant opens in your area of town and puts in little or no effort in getting involved with its local community.
There’s always something more we can do to further support our local community and it’s these little efforts that make us stand out, after all they will mostly be your target audience.
Buying and Promoting local
Developing friendships with the businesses surrounding you is a dependable way to cultivate loyalty and find a network of regular customers whilst at the same time buying local food to showcase in your restaurant.
Make sure to include a page on your website that highlights all the wonderful local businesses who are supplying your food and drink. You can then link to your suppliers sites and they can give you a link back which further strengthens your SEO Strategy – Win Win!
Many people will be interested, especially if they live locally, just where these delicious ingredients have been sourced.
Conclusion
The digital landscape is constantly evolving with new techniques, changes to algorithms and new platforms appearing all the time. Therefore, our team is regularly researching the latest strategies and trends that work for you.
Some of our staff are former restaurant managers and marketing geeks who want to help the restaurants succeed with cutting edge marketing.
Think of us as your marketing sous-chef! We can help you grow your food business with our comprehensive cafe and restaurant marketing services, including web design, graphic design, SEO & more.
At Marketing Agency Nottingham, we know what it takes to get your restaurant noticed in a competitive market.
Call us today
If you are interested in finding out more about our restaurant marekting services and want to discuss your marketing strategy, then contact us for a free chat on 0115 8700443 or email info@marketingagencynottingham.co.uk