With the start of 2020 and another year gone, it’s time to set out some specific marketing predictions which we think businesses will be focussing on within their marketing strategies in the coming year.
Here are our hot tips on what companies should be focussing on:
With the rise of social media and specifically stories, everyone’s appetite for viewing content is growing. Google owns YouTube and with the increase in virtual reality products, there’s only one way in which the importance of video content is going and that’s up!
Glossier and New Websites
A lot of websites are now becoming outdated from their original conception, with many being over 10 years old. We will see more modern websites with easy to navigate information and guides crafted with potential customers in mind. The days will be gone of not having a responsive and mobile-friendly website.
We’ll also see a rise in more bespoke crafted content and blogs, as businesses invest in good quality information on their website. This is a change away from ‘brochureware’ style websites as companies recognise the importance of generating content.
Live Chat – On-Demand
Driving traffic to your website is one thing and really just the beginning. Converting those visitors and enquires into new customers is the hard part and can be a challenging process because of today’s “on-demand” culture. These days nobody wants to wait for a callback.
Using a live chat feature and chatbots on your existing website will help convert new customers, as well as offer that additional level of service to existing ones who just want to ask a quick question.
Estimates by Alpine AI in early 2018 stated that the number of voice searches per month to be over one billion and we believe that it’s only a matter of time before search engines and devices will monetise this area, potentially introducing voice adverts in the near future.
With voice search continually on the rise and more connected devices being sold across Christmas, it makes sense that businesses should be looking ahead and adapting their content and SEO strategies to incorporate this new technology.
Better Employer Branding
We’re now in a digital era and attracting new staff and keeping them is the lifeblood of most businesses. All companies have their primary brand, but apart from this, they also have their employer brand, which reflects how you are viewed by potential candidates and your employees.
In today’s increasingly competitive job market, a positive employer brand is vital. Without one, hiring and retaining the best employees becomes a difficult and costly process, distracting you from driving your company forward.
We predict that more businesses will be investing in establishing the right cultures and marketing it to potential candidates.
Downsizing of Physical Offices
Part of being competitive can be in offering competitive pricing structures. In order to do this, many companies are restructuring their office portfolios and creating efficiencies in order to pass on savings to their customers.
Hot desks, working from home and virtual offices are hot topics and on the rise. They are also a great work benefit and another way of enticing the best talent into your company. Back-office functions are also being located outside of London and city centres right across the country.
Less TV, Print & Radio Advertising
The way in which media is now being consumed is changing rapidly, and the trends are far removed from what they were only a year ago, never mind 10 years ago. It’s all about leveraging the appropriate marketing techniques in order to reach out to your specific target audience and then converting them into customers.
Interruption marketing is being replaced with far cheaper and more demographic driven alternatives such as advertising on LinkedIn, Instagram and Facebook. Also, digital marketing is able to present adverts to potential clients when they are actively looking for your services. This is now the case for both B2B and B2C markets.
The growth in this area has also lowered the barriers to entry and levelled the playing field for small businesses. Although digital marketing is seeing costs for advertising increase slightly, there are still untapped markets and the cost is still far cheaper than other alternatives.
Well, that’s all for our 2020 law firm marketing predictions, if you want to reach out with any questions or to discuss your views, then drop us a line directly on firstname.lastname@example.org. Happy New Year!